For all companies, large and small, social media marketing can be a very valuable tool for generating more revenue and expanding their dedicated following of followers…
However, if you want to get the most of social media marketing, you’ll need to do a little more planning than just posting a few times here and there.
In this post, I’ll provide my best recommendations and tried-and-true tactics for increasing your social media content marketing’s likes, comments, leads, and sales.
These strategies will work regardless of the social media network you want to use – and no, I’m not recommending you should be active on all of them.
In fact, I propose the polar opposite!
Choose one or more platforms that you really love using and stick to them. That, in my experience, guarantees the greatest outcomes since you aren’t “forcing” yourself to participate on a platform you don’t like.
Which makes coming up on a regular basis a whole lot simpler!
Whether it’s LinkedIn, Twitter, Facebook, Instagram, YouTube, or Tik Tok, there’s a platform for you. It’s a good idea to use the right social media strategy in your organisation.
But it’s not simply because these platforms may help you increase brand recognition and reach…
Also, with billions of daily active users, social media is one of the finest locations to achieve ALL of your business objectives…
You may use social media to:
- Obtain fresh leads
- Increase the number of visitors to your website.
- Boost brand recognition
- Profit from conversions and expand your launch.
All of this sounds fairly spectacular, doesn’t it?
But, exactly, what does “social media marketing” entail?
The quick answer is: anything that encourages audience participation!
Because, you see, here’s the problem…
While there’s no denying that social media is an excellent way to attract new leads, raise brand recognition, and produce big conversions…
It’s not as easy as slapping a post up here and there, filling your caption with hashtags, or urging people to join your email list or purchase your goods and services…
It’s important to remember that the primary goal of social media has always been and will continue to be connection building.
As a result, your social media approach should prioritise connection development.
That’s right: your main goal shouldn’t be to increase revenue, but rather to increase the number of loyal customers.
So, to achieve so, you’ll need to consider factors like…
- Captions, photos, and videos that are engaging
- Reels
- Tik-toks
- Taking your audience LIVE
- Polls and quizzes may be posted.
- Taking part in Q&A sessions
- And the list could go on and on!
Paid advertising, promotional posts, sponsored content, and user-generated material, of course, all play a part in social media marketing…
But all of that should come after you’ve done the groundwork in terms of creating connections and trust with your audience.
So, let’s take a closer look at everything…
Content that is interesting to read
I realise this may seem self-evident, but I see a lot of individuals make this error on social media.
If you encourage people to purchase anything from you or sign up for your email list in every post, you’ll lose a lot of followers and your engagement will suffer significantly.
Apart from the fact that social media users want to remain on social media (and not click out to other sites or links).
Users on social networking networks like to remain put. As a result, postings that drive interaction away from the platform aren’t favoured by the algorithm.
You’re accidentally limiting your reach by having a CTA in every post to click a link or visit a website (which implies fewer likes and comments on the post itself), since platforms like Instagram only display your posts to followers if they’re actively engaged with it.
Isn’t it a bummer?
Giving your followers what they came for—inspiration, information, or entertainment—is a decent rule of thumb.
I try to stick to the “Four Pillars” of social media material, which I refer to as promotional, instructive, personal, and engagement/relatability.
Where…
Promotional Posts: You’re plainly advertising your product or service to your audience with these posts. This is more “conventional marketing,” as the name implies.
Educational Posts: You’re providing insanely valuable content in the form of free education or inspiration.
Personal Posts: You’re establishing a connection with your followers. Allowing people to learn more about you, your personal storey, your idiosyncrasies, preferences, and everything else you believe is “unrelated” to your company!
Engagement Posts: This is your chance to interact with your audience, ask questions, and learn about their needs, wants, and desires.
In my free Cheatsheet for developing Click Worthy Captions and CTAs, I go through these four pillars in more depth, giving examples and swipe language for you to utilise.
A decent rule of thumb now is to maintain these postings on a regular schedule. So, if you publish four times a week, each day you’d post a new pillar, rinse, and repeat!
Your audience will not get weary of viewing the same advertising material over and over… and over again if you do it this way.
And here’s another HOT TIP: Don’t forget to share some of your most value information on social media for free!
Especially if you’re just getting started with growing your following.
More emphasis should be placed on developing connections, providing value, establishing trust, and enticing others to want to follow you!
Now that you’ve completed this crucial front-end work, you can go on to the second step of social network marketing…
Paid Promotional Posts & Paid Advertising
Here’s where your insane copywriting abilities can really help!
Sure, social media is “technically” content sharing, which implies a LOT of content authoring is required…
However, copywriting concepts are critical when using your social media platform(s) to create leads and increase conversions.
This translates to:
- Make enticing hooks
- Make sure your captions and adverts flow well and are simple to read.
- Pay special care to the formatting.
- And don’t forget to include a call to action (CTA).
Every caption or ad you publish on social media should adhere to the ABCs of copywriting — and yes, I prefer to write ALL of my advertisements in the same way I would a promotional caption:
1.Pay close attention
First and foremost, they must CAPTURE ATTENTION with an eye-catching visual and an engaging hook or headline.
The first line of your caption on social media is your hook. If your opening line isn’t engaging, the reader will not click “More”… It doesn’t matter whether you have an excellent caption or CTA.
2.Great Expectations
Second, they must provide a BENEFIT or a LARGE PROMISE, such as education, entertainment, or inspiration.
You must hold your readers’ interest once you have it! This may be accomplished by including excellent narrative, information, or advice, as well as opening loops throughout your caption.
Always make sure your caption fulfils the promise you made in the first paragraph! Clickbait captions are a waste of time for no one.
3.Conclude
Finally, they need a powerful CLOSE.
They must issue a single, unambiguous, and succinct CALL-TO-ACTION to the public.
Because – recall the first rule of copywriting (and, for that matter, all marketing)…
You must inform your audience precisely what you want them to do if you want them to take action!
Keep in mind that each CTA represents a potential lead generating or conversion opportunity.
That’s not to say that every CTA should be “purchase from me,” “download this,” or “register here.”
The great thing about social media is that you can be really creative with your CTAs in order to promote engagement and start discussions!
As an example…
“Do YOU want to learn how to create better headlines?” my CTA at the conclusion of an article teaching how to write better headlines may read. “Leave a YES or NO comment below!”
Then, a very easy and efficient approach for me to get new leads from this CTA would be to just follow up with everyone who says “YES.”
I have a free headline writing tutorial that I may provide you in this scenario.
When the new lead downloads the guide, they’ll be added to my mailing list, and I’ll have a new lead who, if they find value in my free information, may become a client.
Using the CTA to ask an interesting question is another approach to use this “back door” technique for lead creation.
As an example…
“Tell me, what’s keeping you from Beginning?” may be my CTA in a piece on starting your own copywriting company.
If you have a free resource, video, or course that directly addresses their problem, this is a great opportunity to DM them the links directly – or even better, if you have a free resource, video, or course that directly addresses their problem, this is a great opportunity to DM them the links directly.
Which may lead to the production of leads or conversions!
But keep in mind that, although increasing money may be your primary motivation for using social media, it isn’t the only one.
When it comes to social media marketing, you must emphasise the primary goal of the platform…
That is, to develop partnerships.
So whatever you put out there — photos, videos, or commercials – they should always be focused on assisting people first and foremost, rather than selling and pitching.
If you do this, you’ll see that your reach expands, your audience becomes more engaged, and your launches sell out.
It’s a win-win situation!
I hope this article can help you in managing your social media platform, I’am JASON, Aurevoir!
Source: SEO Agency Malaysia, SEO Malaysia